Marketing Offer Generator

The Marketing Offer Generator is a Claude skill that takes one product and gives you 10–15 ways to sell it. Each with a price, a guarantee, a hook, and a reason it fits your audience. Not generic playbook bullets. Specific SKUs you could run on Monday.

The Problem

You have the thing. You know it works. People buy it. But sales feel flat, and you suspect the wrapping is the problem, not the product.

So you sit down to brainstorm. "Maybe a discount?" You write that down. "Maybe a bundle?" You write that down. Twenty minutes in, you've got six ideas and four of them are basically the same idea wearing different hats. You open a tab to read someone's Twitter thread about pricing. You open another tab. You open a third tab to look up what a "tripwire offer" is again. You close all three tabs without writing anything down. Then you do what you were going to do anyway — knock $50 off the price for a week and call it a launch.

That loop is the problem. You don't need another framework PDF. You need someone to sit with your specific offer and your specific audience and just list the angles you haven't tried — priced, named, and ranked by what to actually test first.

What this Claude skill does

• Generates 10–15 distinct offer variations for one product or service.
• Grounded in modern offer-building resources — trained using Alex Hormozi's $100M Offers playbooks: the Grand Slam Offer, the Value Equation, and Dream Outcome / Perceived Likelihood / Time Delay / Effort & Sacrifice levers.
• Pulls from a full menu of offer types: free trials, bundles, cohorts, performance-tied deals, pre-sales, founding-member deals, payment plans, premium tiers, access-based offers, and more.
• Names each one using the M-A-G-I-C framework so it sounds like something a buyer would actually click, not "The Ultimate Founder Bundle."
• Prices each variation, picks a guarantee, and notes the operational cost (low / medium / high) so you can rule things out fast.
• Ranks a Top 3 to test first — based on fit to your audience, leverage, and how much it'd cost to run.
• Calls out what to skip and why so you don't burn cycles on variations that look clever but won't land.

Why it's amazing!

• You go from "I should try something" to "here are three specific things to run, in order" in one prompt.
• Every variation is tied to a real pain or trigger from your audience, not pulled from a generic offer-stack guide.
• It says no to its own ideas. The "What I'd Skip" section is half the value.
• Output is one markdown file you can keep, version, and pull from for the next quarter of tests.

Who it's for

Anyone selling a product who suspects the offer... not the product, is the bottleneck.

Entrepreneurs pricing their first product. Course creators who've sold the same $497 course six different ways and are out of ideas. Agency owners packaging a productized service. SaaS founders deciding whether to add a free trial, a usage-based tier, or a lifetime deal. Coaches who've been "just charging hourly" for too long.

If you've ever opened a doc to brainstorm offers and closed it with one weak discount idea, this is for you.

How it works

You give it the offer and who it's for. It does the rest.

Example prompts:

• "Offer variations for my $99 Notion productivity template."
• "I sell a $2,000 done-for-you SEO audit to early-stage SaaS founders — give me ten ways to package it."
• "Brainstorm offer angles for my cohort course on technical writing for engineers, then pick the three I should test first."
• "I'm launching a $49/mo membership for indie game devs — what other formats could I sell the same content as?"
• "Generate offer variations for the digital download in my shop, must be solo-operator friendly."
• "Same product, but assume I can't run a cohort or a partnership bundle — what's left?"

Sample output — for a $497 course on technical writing aimed at staff engineers:

## Variation 1 — The Promotion Packet
Type: Outcome-Based Bundle · Price: $797 · Guarantee: "Land the promo or refund"
Hook: Ship the writing samples your promo committee actually reads.
Value Lever: Dream Outcome ↑
Why this fits the ICP: Staff engineers don't want "better writing" — they want to be a Principal.
Operational cost: Low

## Variation 2 — The Friday Cohort
Type: Live Cohort · Price: $1,200 · Guarantee: 100% refund after week 1
Hook: Six Fridays. One real doc per week. Reviewed live.
Value Lever: Perceived Likelihood ↑
Why this fits the ICP: Async courses get bought, not finished. They need the calendar pressure.
Operational cost: High

## Variation 3 — The Doc Rescue
Type: Done-With-You Service · Price: $2,500 / one doc
Hook: Bring the design doc that keeps getting rejected. Leave with one that ships.
Why this fits the ICP: Senior ICs will pay 5x to skip the course and just fix the thing in front of them.
...

## Top 3 to Test First
1. The Promotion Packet — highest signal-to-noise, lowest fulfillment lift, taps the real outcome.
2. The Doc Rescue — premium price validates demand without needing scale.
3. The Friday Cohort — slower to run but the format their audience already trusts.

## What I'd Skip
- The $19 Mini-Course — wrong altitude for this buyer. They don't budget-shop, they calendar-shop.

Pairs well with these other skills

This skill decides what offer to present — these skills ground it in the audience and carry it to market:

• ICP Generator Skill: Build the profile first so every variation ties to a real pain instead of a generic offer-stack guide.
• Competitor Teardown Skill: See rivals' pricing, guarantees, and tiers before you set yours, so you package against a real gap.
• Marketing Ideas Generator Skill: Once the offer's locked, switch to how to market it — the channels and plays for your stage.

FAQ

Does this cost anything to run?

No third party API's are needed for this skill. And that means no rate limit beyond your normal Claude usage.

How specific does my input need to be?

The more specific, the sharper the output. "Offer ideas for my course" gets you generic variations. "Offer ideas for my $497 React testing course aimed at backend engineers being asked to ship frontend" gets you variations you'd actually run. If you skip a detail, the skill asks for it in one combined message... not a fifteen-question discovery call.

Is this the same as the marketing-ideas-generator skill?

No, and the difference matters. Marketing-ideas-generator is about how to market. Things like channels, growth moves, where to show up. This one is about what offer to present. The wrapping around the same core product. Use this when you want to generate offer ideas or when sales feel flat. Use the other when nobody's seeing the offer in the first place.

What if I already know which offer type I want, can I narrow the scope?

Yes. "Give me 10 variations of a guarantee structure for my course" or "only cohort-format offers, please" both work. The skill follows your constraint and still ranks within it.

What if the output isn't right?

Push back. "Variation 4 is too operationally heavy for me — replace it" or "the ICP framing is off, the buyer is closer to a director than an IC." It'll regenerate against the correction. The first pass is a draft, not a verdict.

Safe To Install

Please read before installing. Any skill you copy online is someone else's code running inside your Claude, and a lot of what's out there should give you pause. Most authors who give skills away don't give a second thought to quality or security. Most are vibe-coded slop pushed out untested, and some are the occasional bad actor hiding an exploit in plain sight. (Read about OpenClaws ClawHub security nightmare). Every skill we publish is vetted by a programmer with 20+ years of professional experience and checked line by line for anything that touches your files without reason. With Stim-Pack Studios Claude Skills, you get peace of mind knowing you're installing safe, vetted code, not a stranger's guess.

Add it to your Claude workflow

If you need to brainstorm or if you've been selling the same product the same way for too long and you suspect the wrapping is the bottleneck, this skill is for you.

Get the Marketing Offer Generator Claude skill and stop guessing which offer to try next.